Michael Schein: The Hype Handbook

Never before in human history have we had access to so much information. With the advancement of technology, we are now constantly surrounded by media, news, and advertisements. If you're looking to create success in business or personally, being able to stand out among all the noise is a challenge in this modern age. Michael Schein has the solution to attract attention, it's hype. Michael is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the Founder and President of the marketing agency MicroFame Media.In this episode, Michael passionately shares with us key lessons and stories from his new book, The Hype Handbook.Listen to this episode and learn about:- Michael giving credit and thanks to his English and Drama teacher, Sandy Lewis (3:00)- How Michael found hype (5:20)- Creating a big splash internationally by making war, not love (11:19)- Transcendence as an effective, enriching, powerful force (17:41)- The need for pain to experience pleasure (19:06)- Gratitude in tough times (22:47)- Playing with ego, appreciation, and recognition (31:06)Links:- Connect with Michael on Linkedin - https://www.linkedin.com/in/michaelfrancisschein/- The Hype Handbook - https://michaelfschein.com/the-hype-handbook/- MicroFame Media - http://microfamemedia.com

Om Podcasten

Chris Schembra is a dinner host, question asker, and facilitator. He's a columnist at Rolling Stone magazine, USA Today calls him their "Gratitude Guru" and he's spent the last nine years traveling around the world helping people connect in meaningful ways. As the offshoot of his #1 Wall Street Journal Bestselling book, Gratitude Through Hard Times, he uses this podcast to blend ancient stoic philosophy and modern day science to teach how the principles of gratitude can be used to help people get through their hard times. By finding the positive benefits from negative situations, and giving gratitude to them, listeners can develop the resilience and optimism needed to get through further trying times. Having used these principles to spark over 500,000 relationships through his workshops and his experiences, this podcast now aims to educate listeners across the world.