Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts

In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and messy nature of customer journeys. Greg shares a fictional yet realistic customer journey to illustrate how varied and complex the path to purchase ca...

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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.