From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025

Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ranking for keywords is no longer enough. Greg breaks down how visibility is shifting from search engines to a fragmented discovery ecosystem, and why...

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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.