How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand

In Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full funnel paid media strategy, a topic not frequently covered on the podcast. He emphasizes the importance of understanding full funnel approaches in ...

Om Podcasten

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.