How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their ...

Om Podcasten

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.