The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong)

In this episode of Seven Figures and Beyond, Greg Shuey sits down with Ben Sharf, co-founder of Platter, to challenge the conventional thinking around what it actually takes to build a high-converting eCommerce storefront. Ben shares the origin story of Platter—how his pivot from a promising hockey career and a corporate consulting role during COVID led to launching a tech-enabled agency that has built over 150 Shopify storefronts. Through that experience, Ben uncovered a frustrating reality:...

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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.