252. How to Use Killer Quizzes to Grow Your Business!
In the world of marketing, there are countless strategies and tactics at your disposal, each promising a path to success. In this episode, we dive into a unique and highly effective approach: leveraging quizzes to grow your business! I recently chatted with my good friend and fellow entrepreneur, Kirsten Tyrrel, about her secret sauce for making quizzes go viral on platforms like TikTok, Instagram, and Pinterest. But first, you might be thinking, why quizzes? According to Riddle.com, quizzes are more than 20X (or 2,000%) better than pop-up email collection forms…and get 400% more engagement (time on site) than other email opt-in sites. Need we say more? So if you're wondering how to create a successful marketing questionnaire, you're in luck. Kirsten broke it down for us, making it easier than ever to craft that killer marketing quiz. We've also created a super cool article that tells you all the exciting stuff from this episode. You definitely don't want to miss it, so give it a look right here!