Alphabetical Order

In much of the western world, alphabetical order is simply a default we take for granted. It’s often the one we try first -- or the one we use as a last resort when all the other ordering methods fail. It’s boring, but it works, and it’s so ingrained that it’s hard to imagine not using it.

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Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.