Transforming Marketing - One Customer at a Time
In this episode of "A Beginner's Guide to AI", host Professor GePhardT delves into the transformative power of AI in marketing. Discover how AI is revolutionizing the way businesses create personalized customer experiences, predict trends, and automate routine tasks. Through a detailed exploration of Starbucks' AI platform, Deep Brew, we learn how the coffee giant uses AI to enhance customer engagement, streamline operations, and drive loyalty. The episode also addresses the ethical considerations of AI in marketing, including data privacy and algorithmic bias, and discusses the balance between automation and human creativity. Tune in to understand how AI can elevate marketing strategies and what the future holds for this technology. Tune in to get my thoughts, don't forget to subscribe to our Newsletter! Want to get in contact? Write me an email: podcast@argo.berlin This podcast is generated with the help of ChatGPT, Mistral and Claude 3. We do fact check with human eyes, but there still might be hallucinations in the output. Music credit: "Modern Situations" by Unicorn Heads.