Kia with Michael Keller

How can a brand go from bargain to beauty? In this episode, Michael Keller of Blackspace, gives us a look under the hood of the recent KIA rebrand and how his work redefined what it means to be an automobile manufacturer of the future. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Matt Owe...

Om Podcasten

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.