Maker's Mark with Jared Britton

Although its identity wasn’t on the rocks, iconic bourbon brand Maker’s Mark needed to better connect with the Millennial crowd. We spoke with Creative Director Jared Britton at branding firm Turner Duckworth, who worked directly with the distillery founder’s grandson to refresh a brand that’s been untouched since 1958. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Produced by Matchstic (matchstic.com / @matchstichouse), hosted...

Om Podcasten

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.