Jack Newton, Founder of Clio | How to Run a Beta Program
If you're selling to businesses, you already know... before you publicly launch your product, you'll have to go through a private beta. But beta programs are not all made equal. Many founders go through the motion but get very little out of it. Others, like Jack (the founder/CEO of Clio, a $1.5B start-up) leverage it to get the right customers, helpful feedback, and a successful launch. Who should you let in and how do you get them? How early should you let customers in? When do you k...