She cold messaged 50,000 engineers—then grew to $10M+ ARR. | Shensi Ding, Founder of Merge
Shensi cold messaged 50,000 engineers to build Merge. She worked 9am-9pm every day, gave her first customers two months free to prove herself, and refused to hire anyone remote—even during peak COVID. She purposefully didn't collect a single dollar of revenue until she knew she could hit $1M in a months. "Startups are all about momentum." She lost their biggest deal to a competitor who copied them, then won that customer back years later. She outbounded her way from zero to $10M t...