#232 - How to Use Invisible Marketing to Connect with Customers through Licensing

Conversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he’s also the author of “Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing.” 

Om Podcasten

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.