#281 - Guiding Addressable TV Forward at Comcast

Conversation with Larry Allen, the Vice President and General Manager of Addressable TV Enablement for Comcast Advertising who is responsible for guiding the addressable TV solutions across Comcast, leveraging data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

Om Podcasten

“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.