S1. E10. - Personality and CX in eCommerce with Ami Williamson
SEASON FINALE! Thanks so much for joining us for Season 1 of A Table At The Back. We have loved creating this so much, so if you loved hearing it... please leave us a review and rating :) For our last episode of Season 1, we spoke to the inimitable Ami Williamson of Damn Write. Ami focuses on personality-driven e-commerce copy, plus she’s a wildly talented writer, strategist and extremely funny human being. We like her. She gets her rocks off on consumer psychology and neuro-marketing and she’s got one of the best damn websites we've seen in a while… Here are just some of the things we covered: Her new website rebrand (it's soooo beautiful) Personality-driven copy doesn't mean you have to be loud and bold How the personality of a brand impacts our purchase decisions Ami's process to extracting your voice (mad scientist, perhaps?) Why we can’t all sound like Go-To Skincare (wahhh!) How CX plays a HUUUUUGE role in eCommerce (and how to improve it) How to grow an eCommerce business by focusing on more than just getting new customers The different types of emails you should write for your eCommerce businesses Why horoscopes are our guilty pleasure Listen to us struggle pronouncing Enneagrams The power of repelling customers that aren’t for you Here are the links to our recommendations: Ami's website: www.damnwrite.com.au Friction by Roger Doole: https://www.amazon.com/FRICTION-Untapped-Force-Powerful-Advantage-ebook/dp/B07HRZ7PDJ How UX influences sales: https://uxplanet.org/ux-is-all-about-sales-db659a1fd853 ALPHALETE eComm growth hacking article: https://www.veeqo.com/blog/alphalete-ecommerce-teardown