S1. E6. - The Golden Days of Insta Pt. 2: Brand Reps & Influencers
We took another trip down memory lane this week and talked about how businesses used to use brand reps/influencer marketing to grow during the golden days of Instagram. Most of these principles still apply today and we cover off what you can learn from how things use to be done and how you can apply those learnings today. Four goals to consider when working with influencers: 1. Top level - there’s social proof. • Big accounts. • Pay for the post so you can get social proof (aka credibility) for your business. • You’re paying for getting seen as a legit business rather than a garage project. • This can be worth it because big names are connected to other big names and you become a trusted source. 2. There’s reach & brand awareness. • Very similar to paying for social proof is paying for reach & brand awareness. • Even accounts that are “only” in the tens of thousands can play a big part in helping you get reach and raise brand awareness. • Show up in that person’s feed a few times and already your reach and brand awareness is stronger than paying for a cold advertising audience. 3. There’s content creation. • This is a great option for time poor businesses. • Unlike the two strategies we previously mentioned, this one doesn't need to involve accounts with big followings. • What you're looking for here is content creation skills that are better than yours. • The idea here is to offload the content creation work. 4. There are sales. • Sales are a bi-product of all of the above + the quality of your product. • Be careful tying yourself to sales as the end metric. • You need to build trust with an influencer's audience, before they start buying from you in bulk. Also mentioned in this episode: • Sister Scout Studio - https://www.sisterscout.studio/ • The Shed Women - https://www.instagram.com/theshed_women/ • Story Match - https://www.storymatch.com.au/ • Paperform - https://paperform.co/ • Write On - https://writeon.io