The saga of building our Google Analytics Importer

Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and Paul get into the whole story about building one of their biggest features.

Om Podcasten

A podcast exploring running an indie + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics. Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values. This is a podcast from Fathom Analytics (usefathom.com).