AI Leaders Podcast #46: Revolutionizing Biotech Through Data-Driven Marketing

In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now. 

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The Accenture AI Leaders Podcast series takes a closer look at industry trends, opportunities, and challenges related to AI, analytics, and data that are top of mind for CDOs, CAOs, and CIOs from leading organizations across the world. Listen in as these leaders talk one-on-one about their experiences driving AI-powered initiatives across their organizations.