ATA257 - Michael F. Schein: Get Hype
What do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype, including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating—and surprising—insights from his new book, The Hype Handbook.