Building and Running a Highly Engaged Community 👥| Catherine Walker aka OG

Today I’m speaking with Catherine Walker Community Manager at Xero In this episode, we talk about . . . How writing a thesis on the viability of organising information on the internet as part of her Master of Library and Information Studies was a solid foundation for her Community Managers role. As one of Xero’s earliest employees, realising people were deciding whether to buy Xero over social media and jumping in to respond What the day to day role of a community manager looks like Advice for accountants and bookkeepers interacting on social media Inspirational and funny stories of people Catherine’s met thru the community Diffusing situations and dealing with negative energy on social media  Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM

Om Podcasten

Exploring the intersections of accounting, technology and modern practice methodologies. Hosted by Heather Smith, an award winning Chartered Accountant with a flair for storytelling. Heather is obsessed with how effective automation and integration can produce timely clean data, to surface information for brave, fast data-informed decision making. Better data, better decisions, better business. She explores this topic with her guests, uncovering insights that offer you a competitive edge. Delve deeper into the Accounting Apps landscape and enhance your understanding. The podcast promises enlightening discussions in the fields of accounting, technology and artificial intelligence. Hit that subscribe button now! Subscribe to the Accounting Apps newsletter: http://AccountingApps.io Join the free Accounting Apps community to continue the conversations. https://www.facebook.com/groups/XeroMasterMind Brilliant guests include entrepreneurs, founders, business consultants, accountants, bookkeepers, small business owners, cloud advisors, developers, cloud integrators and solution providers. Each month guests share how they built their business and how your business or clients can use technology to be more effective and efficient. This may include exploring: *How you can implement and integrate business tools with your online accounting software to automate processes, improve productivity, and profitability; *How to build a business developing business apps; or *How to build a tech stack that meets your business needs or introduce your clients to them. Contact details: LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/