Building Your Startup's Profile with đź“şMedia | TIF24

Join us for insightful discussion on how startups can effectively build their profiles through media.  I’m sharing with you a recording of a panel session entitled “Building Your Startup's Profile with Media” This was recorded at the 2024 Tropical Innovation Festival that is held in Cairns in June. Here are the top five takeaways from our expert speakers: Understand the Media Landscape: Modern media is diverse and accessible, ranging from traditional outlets like TV and radio to digital platforms like podcasts and social media. Recognising the right platform for your message is crucial. Craft a Compelling Story: Your story should be relevant, relatable, and engaging. Focus on the human element to make your narrative resonate with the audience. Build a Strong Founder Brand: Before seeking media attention, establish your own platform with clear, consistent messaging. This controlled content can attract media interest and help shape your public image. Focus on Trust and Integrity: Authenticity is key. Media interactions should demonstrate integrity and trustworthiness to build credibility with your audience and the media. Leverage Modern Media Tools: Use trending platforms like TikTok to share behind-the-scenes content and engage with a different audience. This can help you document your journey and create valuable content for future media opportunities.   This discussion, was part of the Tropical Innovation Festival #TIF2024. https://www.tropicalinnovationfestival.com.au/   Contact details: Carmen Braidwood : https://www.linkedin.com/in/carmenbraidwood/ Gemma Clancy : https://www.linkedin.com/in/gemmaclancy/ Accounting Apps newsletter:  http://accountingapps.io/  Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind  LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/  YouTube Channel: https://www.youtube.com/ANISEConsulting  X: https://twitter.com/HeatherSmithAU   

Om Podcasten

Exploring the intersections of accounting, technology and modern practice methodologies. Hosted by Heather Smith, an award winning Chartered Accountant with a flair for storytelling. Heather is obsessed with how effective automation and integration can produce timely clean data, to surface information for brave, fast data-informed decision making. Better data, better decisions, better business. She explores this topic with her guests, uncovering insights that offer you a competitive edge. Delve deeper into the Accounting Apps landscape and enhance your understanding. The podcast promises enlightening discussions in the fields of accounting, technology and artificial intelligence. Hit that subscribe button now! Subscribe to the Accounting Apps newsletter: http://AccountingApps.io Join the free Accounting Apps community to continue the conversations. https://www.facebook.com/groups/XeroMasterMind Brilliant guests include entrepreneurs, founders, business consultants, accountants, bookkeepers, small business owners, cloud advisors, developers, cloud integrators and solution providers. Each month guests share how they built their business and how your business or clients can use technology to be more effective and efficient. This may include exploring: *How you can implement and integrate business tools with your online accounting software to automate processes, improve productivity, and profitability; *How to build a business developing business apps; or *How to build a tech stack that meets your business needs or introduce your clients to them. Contact details: LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/