Panel: Innovating Accounting - a Necessity or Choice?

Are accountants ready to tackle the future, or will technology leave them behind? What major shifts are disrupting the profession, and how can accountants stay relevant?Rob Brown leads a lively discussion with an international panel of accounting professionals: Dr. Anton Lewis, Kelly Mann, Sabby Gill, and Eriona Bajrakurtaj. Together, they discuss the pressing challenges and emerging opportunities facing the accounting profession today. The conversation goes through how technology, particularly AI, is reshaping the landscape and what firms must do to stay competitive. The panelists also discuss the generational divide in tech adoption, the shortage of accounting talent, and the evolving role of accountants from traditional number-crunchers to strategic business advisors.The debate highlights the need for accountants to embrace innovation, improve client communication, and network with peers for knowledge sharing. As the profession moves forward, the panelists emphasize the importance of staying agile, adapting to technological advancements, and rethinking the skill sets accountants need to thrive in a rapidly changing environment.Key Takeaways:✓  Firms that don’t adopt technology will fall behind and face extinction in the rapidly evolving accounting landscape.✓ Younger generations are more adept with tech but lack real-world experience; older generations need to catch up to new tools.✓ Accountants must see AI as a partner to enhance efficiency and service, rather than something that will replace them.✓ Moving beyond compliance, accountants need to focus on strategic advice and deeper client relationships.✓ Breaking down the silos within the profession can foster collaboration and innovation, helping accountants provide better services.Quotes:“In adversity, there is advantage—accounting’s crisis is your opportunity.” – Anton Lewis“Accountants need to stop being generalists and start specializing.” – Kelly Mann“Technology is here to complement, not replace us—let’s use it to provide better services.” – Eriona Bajrakurtaj“If you don’t adopt technology now, you’ll become the laggard of the industry.” – Sabby Gill“The profession’s future lies in moving from compliance to deep, proactive client engagement.” – Rob BrownView this episode in video on YouTube here: https://youtu.be/I9hLkQMp2G4◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. Thanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.ukIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out all shows on the Accounting Influencers YouTube Channel:

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The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future. Accounting leadership Executive presence for accountants Building influence in accounting Accounting industry trends Personal branding for accountants Accounting firm strategy Accounting business models Leadership in accounting firms Talent management in accounting Authority in accounting profession Career development for accountants Accounting firm growth strategies Influencers in accounting Accounting firm management Disruptive forces in accounting Accounting leadership strategies Accounting career success Accounting firm decision-makers Accounting business trends Building credibility in accounting