What Works for Accountants to Attract Grade A Clients

Episode 39. In today's practical episode, Martin Bissett shares "What Works for Accountants to Attract Grade A Clients." Key takeaways from this episode include: ➤ properly defining terms like 'accounting firm' and 'grade A clients' for accountants ➤ the benefits and problems of opportunities that come to accountants via referrals ➤ the very best thing accountants can do to generate high quality business ➤ what not to do with accounting firm marketing (because it doesn't work) ➤ the extra secret dimension for accountants and CPAs when telling success stories of your work with clients ➤ the power of replicating and repurposing success stories in the right places for accounting professionals ➤ discussing who is responsible for attracting new clients in an accounting firm - the accountants or the marketers ➤ the role of incremental growth in reputation and word of mouth for accounting firm marketing ➤ what grade A clients are looking for in an accounting advisor, and what they are not looking for ➤ what accounting professionals and CPAs can do if they feel they don't have any good client success stories NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Om Podcasten

The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future. Accounting leadership Executive presence for accountants Building influence in accounting Accounting industry trends Personal branding for accountants Accounting firm strategy Accounting business models Leadership in accounting firms Talent management in accounting Authority in accounting profession Career development for accountants Accounting firm growth strategies Influencers in accounting Accounting firm management Disruptive forces in accounting Accounting leadership strategies Accounting career success Accounting firm decision-makers Accounting business trends Building credibility in accounting