EP 67: From 2024 to 2025: The Biggest Digital Marketing Trends You Can’t Ignore

🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025!Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward authenticity that’s redefining brand connections. But we’re not stopping there.I’m pulling back the curtain on next year’s most anticipated trends—from personalization and interactive content to balancing AI with human connection (because people-first marketing never goes out of style). Whether you’re reflecting on the year or gearing up to make your mark in 2025, this episode will give you clear, actionable insights to keep your marketing ahead of the curve.On This Week’s Episode, We Discuss:AI’s Impact on Marketing: How AI tools transformed content creation in 2024 and what to expect with ChatGPT 5.The Video Content Revolution: The explosion of short-form video and predictions for longer, deeper video content in 2025.Email Marketing’s Staying Power: Why email marketing remained rock-solid and tips to grow your list in the new year.The Authenticity Movement: The rise of brands ditching overly polished content for real, unfiltered connections.Personalized and Interactive Strategies: How personalization and tools like polls and quizzes are reshaping audience engagement.Sustainability in Marketing: The importance of integrating purpose-driven, eco-conscious strategies into your marketing.Balancing AI and Humanity: How to pair AI’s efficiency with human-centric messaging for deeper connections.SEO’s Evolution: Adapting to changes in SEO and the rise of video SEO to stay visible.Subscription and Membership Growth: Why recurring revenue models are driving loyalty and long-term success.Podcasts in 2025: The continued relevance of podcasts and why they should be part of your strategy.Whether you’re sipping hot cocoa or catching this on the go, this episode is your perfect prep for a thriving 2025. Let’s set your business up for success together!===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community 

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This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics. I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt. Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events. Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.