Taking a Flower Shop from $600k to $9 Million
Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.Topics in Michael’s interview:Revamping his uncle’s flower shopReplacing the overpriced phone systemBuilding custom software for the floral industryWhy flower shops are hard to runHow “wire services” like 1-800 Flowers workSwitching to Google Ads for better ROIDoubling revenue with a new websiteOperating as a digital-first brand with physical locationsBecoming the French Florist franchiseWhy he’s not interested in private equity moneyReferences and how to contact Michael:LinkedInmichael@frenchflorist.comFrench FloristWork with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:Matthias Smith of Pioneer Capital AdvisoryGet a complimentary IT audit of your target business:Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcherGet a free review of your books & financial ops from System Six (a $500 value):Book a call with Tim or email hello@systemsix.com and mention Acquiring MindsConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on Twitter