36 | My Marketing Budget for My Acupuncture Practice in 2021
This week we’re talking all about marketing budgets for your acupuncture practice. A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine all about digital marketing. After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?” And my really quick answer to that student was that I try not to spend too much money on marketing in terms of advertising. I really prefer organic marketing and the long-term marketing approaches that tend to be free but take more time and effort. Basically, I made it sound like I don’t spend any money on marketing. 😳Which is incorrect!And that’s what inspired this episode. It was a quick and dirty answer, and the more I thought about it, the more I realized it’s a little misleading. Plus I think it’s really helpful to know: What exactly do I spend money on for marketing my practice? So today I'm sharing a detailed review of my marketing budget from 2021. Everything I spent to get my practice more visible last year. I'll be sharing the numbers, including my total annual spend and what that works out to on a monthly basis. Let's get it going!SHOW NOTES:- Blue Host Website Hosting- BluChic Wordpress Themes (my favorite!)- Episode #28: The Easy Marketing Campaign That Made August My Highest Revenue Month in 2021 at My Acupuncture Practice- Canva.com - Graphic Design- Acupuncture Social Media Templates - Easy to edit using Canva Free account- Later App (Instagram) - Get an extra 10 free posts when you sign up for a free account!- Join the conversation on Instagram! >> @michellegrasekSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.