Ep. 65 What's Your Hook?

Yesterday, I was leading my Quiz Daily Lead Machine Workshop. I walked a great group of Founders through my own quiz lead funnel. I showed my LinkedIn setup, how my quiz software creates personalized PDF reports and how it's all integrated into my CRM. Then I walked everyone through a 5-step quiz design process. As we worked through the 5-steps, one of the participants asked, "Out of everything you've done in your quiz funnel, what's the 20% of the 80/20 that had the most impact?" It was a great question. I had to think a moment. But the answer came in my mind loud and clear. "Figuring out my hook." My coaching business changed when I figured out my Founder Type Quiz and ads. It was at that point that I could give LinkedIn $50 and LinkedIn would reliably give me 10-20 leads. In this age of ever increasing noise (thanks ChatGPT!), having a hook that gets your audience to stop and pay attention is an essential unlock. Can you get them to stop their scroll? If you can you've got a hook. If you can't you don't. In this week’s Rocket Ship Founder Podcast, I talk about finding the hook for your business. I cover: How hooks happen The 3 essential things you need to know to build your hook The two places to to look to find your hook To your success!

Om Podcasten

You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADHD entrepreneurs get out of overwhelm find their focus and create freedom. This podcast is your go-to resource for building a business that works with your ADHD brain, not against it. We’re talking " brain-first" practical strategies to help you prioritize, start focus and finish, and sustain over time so you can reap the rewards of your brilliance. If you've ever felt like traditional business success advice wasn’t made for how your brain works, this show proves there's a different path. One built not in spite of your brain - but because of it. You’ll hear real stories from founders who are growing businesses without burning out… and we’ll keep it simple, actionable, and ADHD-friendly every step of the way. So if you’re ready to grow your business, feel free, and finally say… ‘Not now, squirrels. We’ve got work to do.’ Hit subscribe. Let’s go!