Ep. 76 3 Keys to your Always On High Converting Pitch
One of the hardest challenges I have experienced and seen in business is not being able to count on sales month to month or quarter to quarter. Up months and quarters followed by down quarters and months make it nearly impossible to plan and execute well. Do you hire for the surge in business only to have to reduce staff when things get thin again? How often do you adjust your budget? What can you Some of this is just part of the cycles of business. But for Founders working with just a handful of team members, it’s often more to do with being pulled in too many directions. We hit these sell/do cycles - sell a lot, then do a lot, then have to scramble to re-fill the pipeline since selling has been neglected while doing. If you look at businesses that break through, they’ve figured out a way to keep the sales machine firing at all times. But it’s hard with a smaller team and especially if the Founder is the main revenue driver. How do you always be firing on sales when there’s so many other fires to handle in your business. That’s where an Always On High Converting Pitch (AOHCP) comes in handy. Imagine if you had a pitch happening 24/7 that consistently took the right people from prospects to customers? It’s actually essential to getting off the revenue roller coaster and on to consistent growth. Making something Always On is pretty easy these days. There are so many platforms and channels you can use. But High Converting is actually the most important aspect. After all, if your pitch doesn’t convert, then it doesn’t matter if it’s always on. In this week’s Rocket Ship Founder Podcast, I’ll talk about the 3 Keys to an AOHCP. (The ironic thing is that two of the keys aren’t the pitch itself): Key #1: A Stupid Offer Start at the end. High Conversion is more important than Always On. The offer you convert them to must be stupidly good. So good that the right person would be almost stupid to say no. Key #2: A Magnetic Hook The hook to get people to the pitch must strongly attract the right prospects, and repel people who aren’t going to be a fit. This means it’s got to speak to an urgent pain that the customer needs to solve, with the promise of a solution and a better future. Key #3: An Indoctrinating Pitch Finally we get to the pitch. Before they buy, they have to buy in. A great pitch starts by showing prospects exactly why they are experiencing their pain, then indoctrinates them into your unique system for solving their pain. That leads to your Stupid Offer which shows how they can start using your unique system and get to their better future. This 13-minute episode may be transformational to your business! To your success, PS If you’d like to create your own Always On High Converting Pitch, I’ve got a workshop coming up next Wednesday, March 20 9-10:30am PT. Inside this workshop you will: Learn the 9 essential elements to build a high converting pitch. Template included so you can build your own. Learn how to build a magnetic hook to get the right people to your pitch. Get an automated system that consistently gets people to your pitch, so you are turning leads into customers every day like clockwork. See how to implement it without building a new landing page or complicated funnel. Get templates and language you can plug and play. All for $100. Get full details and register here. Why they say no (and the path to yes) Before they buy, they have to buy in. Breaking the sell/do cycle