Ep. 79 Your biggest growth lever

This week I've been digging in deep with with private clients and the members of my 2X Accelerator community on the biggest leverage point in their businesses. It's not their product or service, though a brilliant product/service is essential. It's not their team, though great teams will move mountains. It's not their brand, marketing or funnels. So if not any of the above, what's the biggest point of leverage for your business? It's your offer. This might sound controversial, but customers don't buy your product/service, your team, or your brand and marketing. They buy your offer. Everything else supports either building trust in your offer (brand/marketing) or delivering the promise of your offer (product/team). The more compelling your offer, the easier it is for customers to to say yes to it. The highest level of yes is, 'when can we get started?!' yes. When you have this kind of energy coming from customers, EVERYTHING in your business gets easier. That energy creates momentum that consistently drives exciting, fun growth. That's what makes it the biggest point of leverage in your business. In this week’s Rocket Ship Founder Podcast, I talk about creating the 'when can we get started?!" yes: - What conditions need to be present to get this type of yes - Why to focus on making your offer 'Stupid' - The two key components of creating a Stupid Offer This 11-minute episode is short, yet chock-full of wisdom. To your success!

Om Podcasten

You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADHD entrepreneurs get out of overwhelm find their focus and create freedom. This podcast is your go-to resource for building a business that works with your ADHD brain, not against it. We’re talking " brain-first" practical strategies to help you prioritize, start focus and finish, and sustain over time so you can reap the rewards of your brilliance. If you've ever felt like traditional business success advice wasn’t made for how your brain works, this show proves there's a different path. One built not in spite of your brain - but because of it. You’ll hear real stories from founders who are growing businesses without burning out… and we’ll keep it simple, actionable, and ADHD-friendly every step of the way. So if you’re ready to grow your business, feel free, and finally say… ‘Not now, squirrels. We’ve got work to do.’ Hit subscribe. Let’s go!