CAES on Starting a Slow Fashion Brand

Dutch womenswear label CAES is Helen de Kluiver's exploration of slow fashion. The brand was realised from Helen's reflection on personal values and professional experiences in fast fashion. We look back on the moment when Helen took a leap of faith to pursue her vision and how CAES strives to represent ethical standards above archaic expectations of the fashion industry.

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Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com