#18 | Kevin Garcia, Retool
Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly.In this episode, Kevin Garcia, Head of Product Marketing at Retool, offers awesome advice on how to approach research with an open mind and rigorous practices like:--- How to define the scope of your research based on time, goals and prioritie...