#19 | Jason Perocho, Braze

Finding your product’s unique space in the marketplace is everything.That’s why positioning and category definition are two of the most important (and juiciest!) things a product marketer can do.And if you want to do it right, you gotta start with your customers. In this episode of Adventures in Messaging, Jason Perocho, VP of Product Marketing at Braze, shares how customer insight helped define a product category during his time at Salesforce, including:--- Testing their initial hypothe...

Om Podcasten

Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)