#4 | Kristen Ribero, Handshake

There are many things to learn about messaging: value props, product pillars, proof points, etc.But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers.In this episode of Adventures In Messaging, Kristen Ribero, Head of Brand & Corporate Marketing at Handshake, gives practical tips on how to create simpler messaging, from avoiding fancy words to tapping into your customer’s language.She also shares why every team – not just the PMMs...

Om Podcasten

Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)