#5 | Steve Feyer, Eightfold.ai

It’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.)But safe messaging gets ignored. If you want to grab people’s attention, your messaging needs to go out on a limb and say something different. In this episode, Steve Feyer, Director of Product Marketing at Eightfold.ai, discusses why messaging needs to excite your buyers and make them think. That’s the key to meaningful messaging.Steve inspires marketers to be bold (even a tad co...

Om Podcasten

Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)