Understanding retention & player value data with Adam Rowley
Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform. Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data. The key conversation here is all about customer retention and player value. Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss.