Why Crawl Stats and Server Logs Are the Hidden Gems of SEO with Maja Jovančević
Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic sources beyond just organic search. Maja also highlights how integrating product strategy, business intelligence, and long-term brand building can be a game-changer for forward-thinking affiliate marketers. She is also featured in the iGaming SEO book!