Braze: AI Marketing Advisors & The Craft of Customer Engagement with CEO Bill Magnuson

Braze CEO Bill Magnuson talked with hosts Austin and Katie about how major companies use their product, being ahead of the AI curve, and the tools clients usually consolidate when they switch to Braze. Bill also shared insights on growing the company and staying profitable, along with his journey from co-founder and CTO to CEO before going public. $BRZE 00:01:21 - The state of marketing  00:06:09 - Why they built the company in 2011 and how the landscape changed  00:10:27 - How big names are using Braze  00:18:05 - Landing an 8 figure customer and “hunting and farming”  00:21:41 - What tools companies consolidate when they move to Braze   00:26:35 - Why costs differs across platforms  00:30:02 - Scaling at Braze and profitability  00:35:23 - Being a startup founder CTO turned public company CEO  00:38:46 - Using AI for the last decade and the rise of GenAI  00:49:59 - Steering clear of political campaigns After Earnings is brought to you by Stakeholder Labs and Morning Brew.  Follow Us  X: AfterEarnings TikTok: AfterEarnings  Instagram: AfterEarnings_ Youtube: @AfterEarnings  Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

The stock market has changed. Once dominated by a few huge players, a new wave of engaged retail investors have more influence than ever. After Earnings is the show that connects the modern investor with the executives and decision-makers who are shaping the markets. Join us as we bring the conversations that used to only be available to hedge fund managers to the rest of us.