Episode 75: Branding with LMNOP

Branding is a tricky concept. Luckily, on this weeks episode of After the Jump, Lindsay McCabe andamp; Leigh Nelson of Branding + Design Firm LMNOP are here to clear things up for you. Smitten with colors, shapes, sounds, and worked up by fresh ideas, LMNOP stokes your imagination, tickles your taste buds (the ones in your eyeballs) and generally surprises and delights. Find out how branding can mean more than most people think and what Lindsay and Leigh do to make sure they are able to use their creative energy in as many fields as possible. This program was sponsored by Consider Bardwell. At the end of the day we want our creativity to speak for our company [06:00] Lindsay McCabe on After the Jump Our goal was to not focus on one industry - we wanted to be able to do a lot of different things....with anything - as you start to gain clients more of those types of clients tend to come on. [13:00] Leigh Nelson on After the Jump

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Wednesdays at 1:00PM EST The theme song for After the Jump is "Bell" by Screaming Females Design blogger Grace Bonney of Design\*Sponge takes her love art and design from the web to radio. Through a series of interviews with designers, store owners and up-and-coming members of the creative community, Grace will delve deeper into the world of independent artists. From exploring the day-to-day lives of contemporary makers to discussing the challenges they face, After the Jump will take the conversation off the screen and into real life. Design\*Sponge founder Grace Bonney has a unique angle on the industry, having worked as a contributing editor at Domino, House & Garden and Craft magazines, and as a freelancer with top publications like New York Home, Food and Wine, In Style, Better Homes and Gardens, New York Magazine, CITY Magazine, Time Out New York Kids, Archinect, The New York Post, Everyday with Rachael Ray and others. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTV’s Ideas Magazine. She is also the author of "Design Sponge at Home." Heritage Radio Network. All Rights Reserved.