Episode 76: Russ & Daughters Brand Update

What happens when an iconic brand like Russ andamp; Daughters gets a makeover? Find out on this weeks episode of After the Jump, as Grace Bonney is joined by Jen Snow, Director of Media and PR at Russ andamp; Daughter, and designer/artist Kelli Anderson. Find out what went into the brand redesign and how Jen andamp; Kelli were able to maintain the soul and spirit of the 100 year old company while modernizing the look and feel of Russ andamp; Daughters. This program was sponsored by Edwards VA Ham. You walk into Russ andamp; Daughers and there are 100 years of stories! [08:00] Jen Snow on After the Jump We did not want to turn Russ andamp; Daughters into the Epcot version of Russ andamp; Daughters. We wanted to analyze what it was about the place that brought all these people together. [17:00] --Kelli Anderson on After the Jump

Om Podcasten

Wednesdays at 1:00PM EST The theme song for After the Jump is "Bell" by Screaming Females Design blogger Grace Bonney of Design\*Sponge takes her love art and design from the web to radio. Through a series of interviews with designers, store owners and up-and-coming members of the creative community, Grace will delve deeper into the world of independent artists. From exploring the day-to-day lives of contemporary makers to discussing the challenges they face, After the Jump will take the conversation off the screen and into real life. Design\*Sponge founder Grace Bonney has a unique angle on the industry, having worked as a contributing editor at Domino, House & Garden and Craft magazines, and as a freelancer with top publications like New York Home, Food and Wine, In Style, Better Homes and Gardens, New York Magazine, CITY Magazine, Time Out New York Kids, Archinect, The New York Post, Everyday with Rachael Ray and others. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTV’s Ideas Magazine. She is also the author of "Design Sponge at Home." Heritage Radio Network. All Rights Reserved.