Episode 79: Brand Growth

How do you grow a brand without losing the original spirit? Matt Lewis and Renato Poliafito of BAKED Bakery join Grace Bonney on After the Jump for an in-depth discussion on growth, transition and integrity. Find out what a day in the life looks like for somebody running a business as busy and multi-pronged as BAKED. Hear what kind of decision making goes into business growth and what drives Matt and Renato to keep moving forward with their business. This program was brought to you by Fairway Market. For doing wholesale business - if you dont have a kitchen thats operational 24 hours a day - you need to. [14:00] --Matt Lewis on After the Jump I feel like BAKED now has multiple arms - were like an octopus. [15:00] --Renato Poliafito on After the Jump

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Wednesdays at 1:00PM EST The theme song for After the Jump is "Bell" by Screaming Females Design blogger Grace Bonney of Design\*Sponge takes her love art and design from the web to radio. Through a series of interviews with designers, store owners and up-and-coming members of the creative community, Grace will delve deeper into the world of independent artists. From exploring the day-to-day lives of contemporary makers to discussing the challenges they face, After the Jump will take the conversation off the screen and into real life. Design\*Sponge founder Grace Bonney has a unique angle on the industry, having worked as a contributing editor at Domino, House & Garden and Craft magazines, and as a freelancer with top publications like New York Home, Food and Wine, In Style, Better Homes and Gardens, New York Magazine, CITY Magazine, Time Out New York Kids, Archinect, The New York Post, Everyday with Rachael Ray and others. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTV’s Ideas Magazine. She is also the author of "Design Sponge at Home." Heritage Radio Network. All Rights Reserved.