Episode 84: Social Media Primer

Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp. There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. Its an awful lot of people and the kicker is those people are also potential clients, customers... Avoiding them represents missing out on opportunities none of us can afford to let pass us by. [01:00] Start a chart on your computer. Youll want to track account names, what platform theyre on and what theyre doing that you like. [03:00] You dont want to fall into the trap of only posting light content. Find the mix thats right for you. [08:00] --Grace Bonney on After the Jump

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Wednesdays at 1:00PM EST The theme song for After the Jump is "Bell" by Screaming Females Design blogger Grace Bonney of Design\*Sponge takes her love art and design from the web to radio. Through a series of interviews with designers, store owners and up-and-coming members of the creative community, Grace will delve deeper into the world of independent artists. From exploring the day-to-day lives of contemporary makers to discussing the challenges they face, After the Jump will take the conversation off the screen and into real life. Design\*Sponge founder Grace Bonney has a unique angle on the industry, having worked as a contributing editor at Domino, House & Garden and Craft magazines, and as a freelancer with top publications like New York Home, Food and Wine, In Style, Better Homes and Gardens, New York Magazine, CITY Magazine, Time Out New York Kids, Archinect, The New York Post, Everyday with Rachael Ray and others. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTV’s Ideas Magazine. She is also the author of "Design Sponge at Home." Heritage Radio Network. All Rights Reserved.