Power Women In Insurance: Leveling Up Your Marketing with Safeco's Agent For The Future Program
In this episode of Power Women In Insurance, Teresa Kitchens sits down with Stacie Cooper of Liberty Mutual Insurance | Safeco Insurance. Stacie and Teresa talk about how agencies can level up their marketing and how Safeco is partnering with agencies to make it easier. Key Topics: Evolution of Safeco's 'Bricks and Clicks' program and its impact on digital marketing. Integration of SEO and social media to improve agency visibility and client acquisition. Overview of the 'Agent for the Future' initiative and its resources for adapting to consumer behaviors. Importance of a strong digital presence, including effective websites and Google My Business profiles. Strategies for client engagement and retention through personalized digital content and referral programs. Use of video content in marketing, including the effectiveness of video proposals. The need for continuous learning and adaptation to remain competitive in a digital market. Connect with: Stacie Cooper Teresa Kitchens Visit Websites: Agent For The Future Liberty Mutual Insurance Safeco Insurance Sterling Insurance Group Produced by: PodSquad.fm