The Agent Leader: Trap #2 - Unique Sales Approach
What is your agency's set offense? Can you clearly articulate the differences of your agency versus everybody else? Are your pipelines overflowing? If any of those answers are no, you may be falling into Good Results Trap #2, which we cover on today's Agent Leader podcast. In this episode, Brent Kelly continues the Good Results Traps 7-part series by covering the “trap” of doing good despite having No Unique Sales Approach. Visit www.sitkins.com/bookacall to Schedule your Free Agency Assessment Episode highlights: 3:50 Brent talks about how 2023 was a record breaking year in organic growth percentage across the board as reported by Reagan Consulting. 6:36 Brent warns that when good results are coming easy, we often forget about what's possible for our agency. Four Areas in Trap #2 to Consider: 6:50 Commodity-based Selling rather than being a trusted advisor 10:15 Not knowing or unable to define your points of differentiation. 12:27 Having pipelines that aren’t full of ideal clients 19:50 Having low referral rates Keep listening for the rest of the Good Results Traps insurance agencies fall into, and learn how to easily avoid them with The Agent Leader podcast.