#099 | Finding Success as an SME in 2023
Michael Haynes is a SME Business Growth Specialist and is the founder of his consulting firm, Listen Innovate Grow. His focus and passion are empowering CEOs of Small and Medium sized service-based companies to acquire larger business (B2B) clients and achieve the growth they seek through a combination of strategic marketing, BUSINESS innovation and sales. Michael is also author of the book, Listen Innovate Grow: A Guidebook for Start-Ups and SMEs to Acquire and Grow Business (B2B) Customers. Michael is certainly an expert in his field and we had the pleasure of sitting down with him to discuss how to achieve success as an SME in 2023.In this podcast episode, Michael and Fatimah discuss:Key Differences between B2B and B2C marketsWhat's changed in terms of Business clients and customers?What are some of the problems/errors with how SMEs approach B2B MarketingWhat are the 3 key activities all SMEs must undertake to succeed in B2BKey actions and considerations for their 2023 SME business planningMichael can be reached at: https://www.linkedin.com/in/michaelhhaynes/ Thank you for listening, PLEASE share or rate this episode if you enjoyed it. It helps us a lot so we know what content you enjoy most and can create more of it! #AgileIdeasFor more information on Agile management, why not check out our pocketbook, This is Agile? Access here: https://agilemanagementoffice.com/agile-ideas/publications/this-is-agile/This podcast is sponsored by Agile Management Office (www.agilemanagementoffice.com) providing high-impact delivery execution in an agile era for scaling businesses.Thank you for listening to this podcast. We welcome any feedback. www.agilemanagementoffice.com/contact Make sure you subscribe to our newsletter to receive access to special events, checklists, and blogs that are not available everywhere. www.agilemanagementoffice.com/subscribe You can also find us on most social media channels by searching 'Agile Ideas'.Follow me, your host on LinkedIn - go to Fatimah Abbouchi - www.linkedin.com/in/fatimahabbouchi/