119: Find out how we’re promoting pork to consumers, butchers and chefs

In this episode, we hear about some of the marketing activity we’re involved with to promote pork to consumers, butchers and chefs from Carrie McDermid (senior marketing manager) and Karl Pendlebury (quality schemes manager). Below, you’ll find links to all the websites and resources mentioned in the podcast. Love Pork Website: https://www.lovepork.co.uk/ Assets for you to download: https://www.lovepork.co.uk/assets/ TV advert: https://www.youtube.com/watch?v=N1hQF6WUyxY Pork is healthy animation: https://www.youtube.com/watch?v=ixYUvyQlUyk& Facebook: https://www.facebook.com/lovepork.UK Instagram: https://www.instagram.com/love_pork/ Off the block Facebook: https://www.facebook.com/QSMBeefandLamb/ Instagram: https://www.instagram.com/_offtheblock/ Videos: https://www.youtube.com/user/EBLEXTrade/videos Pork Henry: https://ahdb.org.uk/pork-henry-whole Meat trade tools Everything you need to make the most of Quality Standard Mark meat. Here you will find useful calculator tools to help improve your profit margins, yield and cutting guides full of practical knowledge and of course our essential Meat Purchasing Guide, which features more than 700 quality meat cuts. We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis.

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Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter. You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business. The AHDB Food & Farming podcast – worth a listen.