339: What does it take to open new markets around the world?
Trade is crucial for the UK’s domestic and global prosperity. This means delivering an ambitious set of Free Trade Agreements and removing market access barriers. In this episode of AHDB’s Food & Farming podcast, hosted by John Bates, AHDB’s Dr Phil Hadley and Karen Morgan from the Department for International Trade (DIT) explain what it takes to open new markets and how they go about strengthening alliances with like-minded trade partners around the globe. Karen also talks about the importance of collaborative working and the value the department gets from the data and market analysis work done by AHDB on behalf of levy payers. Find out more about AHDB’s export work. Harnessing consumer buying behaviour for British exports. Find out more about the DIT. Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: foodandfarming@ahdb.org.uk. This episode was produced and edited by Miriam Drewett, Marcomms Manager (Pork).