383: All about AHDB's Mix up Midweek with Pork marketing campaign
Levy payers work hard to produce great food for the nation to eat and there are lots of steps between the farm gate and the shop shelf. In this episode of the podcast, we discuss part of these steps with some of AHDB’s marketing specialists. AHDB is launching another burst of its Mix up Midweek with Pork consumer marketing campaign today, 23 January 2023, and members of the marketing team share details of the activities they have planned to help put pork onto the shopping lists of Britain’s households. Talking to host, John Bates, are AHDB’s Kate Abbey, Marketing Manager, Denise Spencer-Walker, Food Communications Manager and Stasha Napior-Kowska, Senior Account Manager. Useful links Mix Up Midweek 2023- LovePork | AHDB Pork takes centre stage in AHDB's health-focused marketing campaign | AHDB Recipes and Information to Inspire the Nation | Love Pork Mix up Midweek with Pork campaign returns | AHDB Get in touch if you have any questions or to find out more about anything discussed in this podcast: Kate Abbey kate.abbey@ahdb.org.uk Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments, and suggestions: foodandfarming@ahdb.org.uk This episode was produced and edited by Dami Oyinlola, Marcomms Executive Pork.