434: Genetics: The suckler industry's missed opportunity

Using genetics, rather than selecting animals purely on their visual characteristics, is likely to lead to a more productive and profitable suckler herd. So why do so few beef farmers use them? AHDB's Beef and Lamb team caught up with our Lead Animal Genetics Expert, Harriet Bunning, and suckler farmer James Dixon to discuss what factors should be considered when choosing your best breeding animals. Useful links Maternal Matters: Using EBVs and Indexes for selection in the suckler herd | AHDB Choosing bulls for Better Returns | AHDB National beef evaluations | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk 

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Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter. You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business. The AHDB Food & Farming podcast – worth a listen.