445: AHDB Dairy: Working with retailers

Given maintaining a positive reputation of dairy is crucial to underpinning the future success of the industry, Knowledge Exchange Manager James Hague looks at how AHDB works with retailers to promote milk and its products in the aisles. Joining James is Senior Account Manager (Domestic Marketing), Stasha Napior-Kowska, to discuss her role in campaigns such as Let's Eat Balanced and more besides. Useful links Let's Eat Balanced | AHDB Dairy markets | AHDB A sweet spot for ice cream sales | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk 

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Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter. You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business. The AHDB Food & Farming podcast – worth a listen.